Planning a wedding in today’s digital age means more than just hiring a photographer and videographer. While those traditional roles are still crucial, many couples are now opting for the additional service of a wedding content creator to capture those candid, behind-the-scenes moments.

But with this new trend comes a new set of decisions: how do you choose the right wedding content creator? At The Social Wedding, we’ve got some insider tips on finding the perfect fit for your big day!

1. Understanding the Role of a Wedding Content Creator

First, let’s clarify what a wedding content creator does. Unlike traditional photographers or videographers, a content creator focuses on capturing the behind-the-scenes content of your wedding that are raw and unfiltered. The content is captured on a smart phone and is shareable on WhatsApp, Instagram Stories, Reels, and TikTok’s. Think of them as an extra guest capturing the moments on their phone allowing you and your guests to be phone free and present throughout the day, 

A good content creator will deliver:

• BTS content: Documenting your day from the excitement in the lead-up to partying your night away.
• Curated highlights: Creating social content that you can share with friends and family or keep forever for your own memories.

2. Look for Experience and Style

Just like choosing a wedding photographer, you’ll want to find a content creator whose style matches your vision. Some creators lean into a more editorial or cinematic vibe, while others focus on capturing raw, emotional moments. When browsing potential creators, ask yourself:

• Do you like their tone and editing style?
• Does their previous work reflect the type of moments that matter most to you?
• Do they understand the importance of both polished content and authentic, spur-of-the-moment captures?

Be sure to check out their website, Instagram profiles or TikTok channels to see if their portfolio aligns with your wedding aesthetic.

3. Ensure They’re Tech-Savvy

A wedding content creator must be tech-savvy and comfortable with the latest apps, platforms, and trends. From knowing how to get the best lighting for a TikTok dance to being able to edit the TikTok perfectly, your content creator should be able to work quickly and creatively. During your consultation, ask:

• What equipment do they use?
• Do they just use a phone or do they carry extra gadgets too?
• What platform do they use to deliver your content?
• How fast can they turn around the content? Some content creators have a 24-hour turnaround whilst others may be longer.

4. Discuss Expectations and Package Inclusions

Every couple’s needs are different, so it’s important to have a clear conversation about what your content creator will deliver. You’ll want to ask questions like:

• How many hours of coverage do they provide?
• Will they deliver all of the content within their specified time or do the highlights take longer?
• How many pieces of content (Highlights, Reels, TikTok’s) can you expect?
• Can they work alongside your photographer and videographer without disrupting their work?

5. Make Sure They Get You

Your wedding day is one of the most personal events of your life, and your content creator should get you—your style, your personality, and what matters most to you. From fun TikTok’s to behind-the-scenes bridal prep, it’s crucial that they capture your love story in a way that feels authentic to who you are.

Before booking, have an open conversation about what matters most:

• Are you all about fun, goofy moments with your friends?
• Do you want intimate, romantic shots that reflect the emotion of the day?
• Are you looking for content that matches a specific aesthetic or theme (e.g. Vintage/luxury)?

6. Check Reviews and Recommendations

Lastly, don’t forget to check reviews and ask for recommendations from past clients. A good wedding content creator should have a solid reputation for reliability, creativity and professionalism. Look for testimonials that mention their ability to blend seamlessly into the day without being intrusive, as well as how they worked with other suppliers.

Wrapping Up

Choosing a wedding content creator is about more than finding someone with an amazing Instagram profile. It’s about selecting a partner who will capture the fun, spontaneous, and heartfelt moments that truly tell the story of your day. At The Social Wedding, we specialise in bringing your wedding to life through our phone, ensuring your memories are captured for you.

By taking the time to find a content creator that fits your style, personality, and needs, you’ll be sure to get stunning behind-the-scenes content that you can relive for years to come.

Ready to start capturing your love story? Get in touch with us today to find out how we can create social-worthy moments at your wedding!