With the rise of this new wedding service comes a new set of decisions: how do you choose the right wedding content creator? At The Social Wedding, we’ve got some insider tips on finding the perfect fit for your big day!

1. Decide what moments you want

First, let’s clarify what a wedding content creator does. Unlike traditional photographers or videographers, a content creator focuses on capturing the behind-the-scenes content of your wedding that are raw and unfiltered. The content is captured on a smart phone and is shareable on WhatsApp, Instagram Stories, Reels, and TikTok’s. Think of them as an extra guest capturing the moments on their phone allowing you and your guests to be phone free and present throughout the day.

A good content creator will deliver:

• BTS content: Documenting your day from the excitement in the lead-up to partying your night away.
• Curated highlights: Creating social content that you can share with friends and family or keep forever for your own memories.

1. Decide what moments you want

Your wedding day is one of the most personal events of your life, and your content creator should get you, your style, your personality, and what matters most to you. From fun TikTok’s to behind-the-scenes bridal prep, it’s crucial that they capture your love story in a way that feels authentic to who you are.

Before booking, have an open conversation about what matters most:

• Are you all about fun, goofy moments with your friends?
• Do you want intimate, romantic shots that reflect the emotion of the day?
• Are you looking for content that matches a specific aesthetic or theme (e.g. Vintage/luxury)?

2. Define your style & Goals

Just like choosing a wedding photographer, you’ll want to find a content creator whose style matches your vision. Some creators lean into a more editorial or cinematic vibe, while others focus on capturing raw, emotional moments. When browsing potential creators, ask yourself:

• Do you like their tone and editing style?
• Does their previous work reflect the type of moments that matter most to you?
• Do they understand the importance of both polished content and authentic, spur-of-the-moments?

Be sure to check out their website, Instagram profiles or TikTok channels to see if their portfolio aligns with your wedding aesthetic.

3. Confirm equipment & delivery format

A wedding content creator must be tech-savvy and comfortable with the latest apps, platforms, and trends. From knowing how to get the best lighting and composition to being able to edit the content perfectly, your content creator should be able to work quickly and creatively. During your consultation, ask:

• What equipment do they use?
• Do they just use a phone or do they carry extra gadgets too?
• What platform do they use to deliver your content?
• How fast can they turn around the content? Some content creators have a 24-hour turnaround whilst others may be longer.

4. Confirm package choices

Every couple’s needs are different, so it’s important to have a clear conversation about what your content creator will deliver. You’ll want to ask questions like:

• How many hours of coverage do they provide?
• Will they deliver all of the content within their specified time or do the highlights take longer?
• How many pieces of content (Highlights, Reels, TikTok’s) can you expect?

5. Check back-up plans and Consent Forms

It’s easy to get caught up in the fun side of things, like viral Reels and behind-the-scenes moments. But it’s just as important to cover the practical details, especially around back-up plans and consent forms. These ensure your memories are safe, your privacy is respected, and there are no surprises later on have an open conversation about:

• Do they bring spare equipment (phones, chargers, lights)?
• Will they have a backup phone in case their main device fails?
• Discuss what happens if they’re sick or unable to make it (replacement plan/refund).
• How do they back up your content (cloud, hard drive, immediate duplicates)?
• How will your content be used (only for you, or also for their marketing/socials)?
• Make sure contracts include privacy clauses (e.g., if you don’t want kids or certain guests filmed).

6. Reputation

Lastly, don’t forget to check reviews and ask for recommendations from past clients. A good wedding content creator should have a solid reputation for reliability, creativity and professionalism. Look for testimonials that mention their ability to blend seamlessly into the day without being intrusive, as well as how they worked with other suppliers. You should also ensure that they are fully insured and have a contract ready for you to sign.

Choosing a wedding content creator is about more than finding someone with an amazing Instagram profile. It’s about selecting someone who will capture the fun, spontaneous, and heartfelt moments that truly tell the story of your day. At The Social Wedding, we specialise in bringing your wedding to life through our phone, ensuring your memories are captured for you.

By taking the time to find a content creator that fits your style, personality, and needs, you’ll be sure to get stunning behind-the-scenes content that you can relive for years to come.

Plan ahead for stress-free content. Ready to start capturing your love story? Get in touch with us today to find out how we can create social-worthy moments at your wedding!