Here are some practical tips to help you attract the right clients and maximise your earning by Katie McHugh a marketing expert specialising in wedding businesses.

1. Define Your Unique Value Proposition (UVP)

Before diving into marketing, think about what makes you stand out. 

Is it your knack for creating content that’s perfectly Instagrammable? Maybe it’s your fresh, cinematic editing style or your ability to vibe with modern couples planning non-traditional weddings. 

Whatever it is, your UVP is your chance to show why you’re not just another content creator – you’re the one they need.

Tip: Develop a cohesive brand aesthetic and signature style that speaks to tech-savvy couples. Whether it’s through a consistent colour palette, a specific editing style, or unique storytelling techniques, make sure your work is instantly recognisable across all platforms.

2. Build a Portfolio That Wows

Your portfolio is your ultimate shop window, online and off. Showcase a range of work that highlights your creativity and adaptability. Include:

• • High-quality videos from past weddings

• • Styled shoots that showcase your skills and vision—perfect for building a content bank

• • Highlight reels for your website and social platforms to grab attention fast

• • Testimonials from happy couples who rave about you

Tip: Work on a few styled shoots to build up a bank of content and offer to work alongside venues at a low price or even free to get your foot in the door. Venues love showcasing great work, and they’ll credit you every time they share your content.

3. Be a Social Media Powerhouse

Social media is your stage, and platforms like Instagram, TikTok, YouTube and Pinterest are where modern couples live. Make the most of Stories, Reels, and trending sounds to showcase your work in creative ways. 

Here’s how to maximise your reach and turn likes into bookings:

• • Create a Content Bank: Spend time building a stockpile of killer visuals by shadowing seasoned professionals, attending styled shoots, or documenting real weddings. Consistent, high-quality posts will keep your feed fresh.

• • Collaborative Posts: Partner with wedding venues, stylists, florists, and planners to cross-promote. When you tag each other, you tap into their network and gain exposure to a wider audience.

• • Engage Like a Pro: Reply to comments, DM potential collaborators, and share BTS (behind-the-scenes) moments. People love the personal touch and want to work with creators who feel approachable.

Tip: Make friends with venues and stylists. They’ll want to reuse your work (with credit!) on their social channels, giving you free exposure.

4. Optimise Your Website for Conversions

Your website should be a 24/7 salesperson. Keep it slick, easy to navigate, and optimised for bookings. Make sure it includes:

• • A gallery of your best work

• • Clear calls-to-action (e.g., “Let’s Chat” or “Book Your Date Now”)

• • SEO-optimised copy that targets search terms like “wedding content creator in [your area]”

• • Real weddings with detailed stories to showcase your expertise

• • Testimonials from couples sharing what they loved about working with you

• • A photo of you to help clients connect with your vibe and personality

• • Add a pricing guide or FAQ section to answer common questions upfront and save time.

Tip: Don’t forget to set up a Google My Business profile. This is essential for local SEO and gives potential clients a place to see reviews, contact you, and check out your portfolio at a glance.

 

5. Network Like a Boss

Your success is tied to your network. Connect with wedding vendors who can send clients your way. Attend industry events, styled shoots, and fairs to meet:

• • Wedding planners who need content for their social feeds

• • Venue coordinators who can recommend you to couples

• • Florists and stylists who love fresh, professional visuals

Tip: Bring value to the table. Offer to shoot free or discounted content for their marketing in exchange for referrals or shoutouts.

6. Collect Reviews That Sell

Happy clients = glowing reviews. Ask every couple to leave feedback on Google, Facebook, or your website. Bonus points if they include specific details about what they loved working with you.

Tip: Share these reviews on social media. Pair them with visuals of the couple’s big day to create relatable, trust-building posts.

7. Invest in Targeted Ads

Social media ads are a great way to reach engaged couples. Platforms like Instagram and Pinterest let you target by location, age, and even wedding interests. 

To maximise your results, focus on strategic keyword research. Identifying the words and phrases couples are searching for can help inform your website content, captions, and ad copy.

Tip: Use your best-performing content in your ads. Pair it with keyword-rich captions that resonate with your audience. Test different visuals, keywords, and ad copy to see what brings the most clicks and bookings. 

With growing competition, standing out means using every tool to connect with the right audience.

8. Offer Freebies to Hook Leads

People love freebies, so use them to attract potential clients. Ideas include:

• • A free wedding planning checklist

• • A mini guide on creating the perfect wedding day timeline

• • A free 15-minute consultation to discuss their vision

Tip: Use these freebies to grow your email list. Send follow-up emails with tips and reminders to book your services.

9. Stay Ahead of Trends

The wedding world moves fast. Keep an eye on:

• • Viral trends on TikTok and Instagram

• • Popular wedding venues and aesthetic styles

• • New tools for photo and video editing

Tip: Adapt quickly and create content around trending topics to keep yourself relevant.

 

10. Let Your Personality Shine

Couples want to connect with a creator they vibe with. Share your story, your passion, and your quirks. Use videos to introduce yourself and showcase your behind-the-scenes magic.

Tip: Don’t be afraid to get personal. Share your love for coffee, your favorite playlists, or what inspires your creative process.

 

Marketing your wedding content creator business doesn’t have to feel overwhelming. By showing off your skills on social media, building strong connections in the industry, and focusing on what makes you unique, you can grow your business and make serious money doing what you love.

For more tips and advice, check out my other blogs or connect with me on Instagram @TheDotDigital

Consistency is key. Keep your content fresh, your network strong, and your passion front and centre!